ASAT

1) ASAT

Any Screen
Any Time

I believe it means that it is possible for everyone to go online anywhere using all kinds of devices as long as we have access to a screen!

3 examples:

Internet access in transportation like trains, planes and even cars or simply walking in the streets!
No matter the device as long as it has a screen


2) Mobile Enhanced Experience

Allows mobile users to get instant information about what they are experiencing! In other words, it helps people to access any relevant information for them when not at home! When visiting a museum for example, information about what's there to see is avaible online using mobile devices to get extra information.

3) How could a hotel provide Mobile Enhanced Experience?

Using QR codes on whaterver paper ads the hotel is using. Brochures, leaflets and street ads, allowing access to extra information and content regarding any products, services and packages the hotel is able to offer!