Appnostic

Appnostic from MarieGodard

Top 3 ideas to boost direct bookings.

Ø  Rates and pricing strategy:

Potential guests are motivated by the best rate and they will go wherever they need to get the best rate. Keeping our direct rates in line with the rates being offered through the OTAs (obviously to avoid rate parity issues), but offer complimentary upgrades to encourage potential bookers to choose the direct channel over the OTAs.

Ø  Boost online visibility by communicating using online channels and social medias.

Ø  Enhance our own website making it attractive and easy to use, the booking engine has to be designed for a 3 to 5 steps maximum in order to make it as convenient as possible for bookers.

Digital IQ

Digital IQ is an assessment of how well companies understand the value of technology and weave it into the fabric of their organization. It is about integrating the most appropriate digital technologies into the way a company plans, innovates, measures results, interacts with customers, and ultimately creates value.

4 components:

Mobility: The firm's ability to provide mobile solutions to employees and customers, and "bake" mobility into the core processes of the organization.

Social media: How well a company leverages social networks to inform all aspects of its operations.

Cloud computing: The extent to which firms use cloud computing to make their businesses more flexible, adaptive and competitive.

Business intelligence.: How broadly executives think about the types of data sources—both internal and external—used to make critical decisions and set strategies.

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