Digital IQ

Digital IQ is an assessment of how well companies understand the value of technology and weave it into the fabric of their organization. It is about integrating the most appropriate digital technologies into the way a company plans, innovates, measures results, interacts with customers, and ultimately creates value.

4 components:

Mobility: The firm's ability to provide mobile solutions to employees and customers, and "bake" mobility into the core processes of the organization.

Social media: How well a company leverages social networks to inform all aspects of its operations.

Cloud computing: The extent to which firms use cloud computing to make their businesses more flexible, adaptive and competitive.

Business intelligence.: How broadly executives think about the types of data sources—both internal and external—used to make critical decisions and set strategies.